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Upcoming Changes to Google Brand Accounts – Action needed to keep access to Brand Accounts

Beginning August 1, 2022, Business Groups will no longer be able to own or manage Brand Accounts.
If you’re currently an owner or manager of at least one Brand Account that’s connected to a Business Group you need to take action. Anyone who has access to your Brand Accounts via a Business Group will be able to opt in to keep access.

If they opt-in, they’ll be added as a direct owner or manager beginning July 20, 2022. If they don’t opt-in, they’ll lose access to the Brand Account.


If a Brand Account has no owner left, all managers will lose access to it beginning August 1, 2022. If you own or manage a Brand Account from a Business Group, you’ll receive another email with instructions on how to opt in to keep access to your account.
This upcoming change doesn’t affect Business Profiles.

How to Optin to keep access to Google Brand Accounts?

If you have received an email from Google with the subject “Upcoming changes to your Brand Accounts” you need to wait and watch for another email that you may receive within the next few days with the subject line “Action needed to keep access to Brand Accounts” on that email there will be a link to click on to start the opt-in process.

If for any reason you did not receive the second email or you suspect that you may have deleted that email try this link: myaccount.google.com/brandaccounts/businessgroupremoval

Then click on this selection and submit:

Action needed to keep access to Google Brand Accounts

Please note that after July 20, 2022:

  • Business Groups will be removed from Brand Accounts
  • If you’ve opted in, you’ll be added as a co-owner to any Brand Accounts you previously owned from a Business Group
  • If you’ve opted in, you’ll be added as a manager to any Brand Accounts you previously managed from a Business Group
  • If you didn’t take action, you’ll lose access to any Brand Accounts you previously owned or managed from a Business Group

I hope this will help you to complete this process before August 1st, 2022, and not lose your Google Brand accounts.

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